Tradewind Exhibits at the 4th China International Import Expo Tradewind Finance attended the fourth China International Import Expo (CIIE) in Shanghai, China. The multinational, multi-industry event, attracted nearly 3,000 offline exhibitors from 127 countries. Regular exhibitors since the very first CIIE, Tradewind delegates educated trade show attendees and fellow exhibitors of the features and benefits of international export factoring solutions.To get more news about china international import expo 2022, you can visit shine news official website. President Xi Jinping delivered a keynote speech at the opening ceremony via video link, highlighting the importance of China’s accessibility to global players as a key manufacturing and distribution hub as the rest of the world continues to navigate ongoing supply-chain challenges. China, being the second-largest economy in the world, has been and continues to remain a key market for the Tradewind Group. Chinese exporters however are not impervious to cash-flow constraints and buyer non-performance. Since entering the Chinese market in 2013, Tradewind has provided customized financing solutions to a variety of SMEs and mid-market clientele operating across the automotive, electronics, seafood, chemical & consumer goods, and food & beverage sectors. Tradewind’s customized export factoring supports companies by improving their cash flow position, streamline collections, and control exposure to bad debts, enabling them to generate more sales by offering longer payment terms without disrupting cash flow or taking on undue risk. About Tradewind Finance Founded in 2000, Tradewind Finance maintains a network of offices all over the world, including Bangladesh, Brazil, Bulgaria, China, Hong Kong SAR, Hungary, Iceland, India, Pakistan, Peru, Turkey, UAE, and the USA as well as the headquarters in Germany. Combining financing, credit protection, and collections into a single suite of trade finance products, Tradewind brings streamlined, flexible, and best-in-class services to the world’s exporters and importers. As the second largest export market for Canadian agri-food and seafood products, China represents a huge sales potential for both commodity and specialty products. In this context, the Group Export, in partnership with MAPAQ, is organizing a trade showcase at the China International Import Expo, which will take place from November 5 to 10, 2022 in Shanghai, China. Please note that due to the current restrictions and uncertainty in China, this show will be organized with the help of Arctica Food Group, under the umbrella of a showcase display only. In an effort to raise awareness of healthy food consumption among the Chinese population, the Chinese government has undertaken a series of advertising campaigns that have significantly stimulated the growth of healthy and organic food, especially among the middle class (MarketLine, 2019). Considering the growing number of food scandals in the country, Chinese people now value their health and food safety (SDC, 2019), which accelerates the purchase of foreign products. Perceived as reliable, healthy and safe, an increased number of Chinese consumers are willing to pay more for imported products. In this context, leveraging Canada's brand image could allow your company to penetrate this high-potential market (Globe and Mail, 2017).