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Alaska Airlines eliminates boarding pass kiosks
Alaska Airlines says its passengers will need to print their boarding passes at home or load them onto a smartphone to fly through Portland International Airport.Get more news about boarding pass production,you can vist our website!
The airline is replacing the self-serve kiosks that print boarding passes as part of what it described as a new “check-in experience,” and it says boarding passes for Alaska flights won’t be available on the airport’s common-use kiosks, either.
Alaska says the change will get people through the lobby area more quickly and cut down on paper use. Spokesperson Tricia Bruckbauer said the airline will still have customer service agents available who can print passes for passengers at no extra charge.
The airline says 3 in 4 passengers already print their boarding passes at home or use a smartphone.
It’s also done away with printer kiosks at other airports including those in Las Vegas, Indianapolis and Cleveland, as well as Pacific Northwest destinations including Missoula, Montana, and Boise, Idaho.
Portland International Airport officials said the change is unrelated to the renovations underway at the airport, and that the decision to do away with boarding pass printing was made by Alaska. Other carriers won’t be affected.One-third of airline boarding passes will be delivered via mobile devices by 2019, supporting efforts to drive mobile ticket purchases, according to a new report from Juniper Research.
Juniper Research is predicting that consumers will soon see the evolution of airline ticketing, with mobile becoming a significant channel, as it often acts as both the means used to enter the airport or venue and the payment receipt. The company is predicting that by 2019, more than 1.5 billion boarding passes will be issued via mobile to travelers, as opposed to the 746 million mobile passes expected to be delivered this year.
“Airlines often use their mobile boarding pass facility as a stepping stone to mobile ticket purchase and further mobile service features,” said Nitin Bhas, head of research at Juniper Research, Basingstoke, Hampshire, Britain. “For mobile app-based boarding passes to really fulfill their potential they must be designed totally from the user perspective, rather than adapted from online or mobile Internet incarnations.
Juniper’s research has displayed that more frequent flyers are increasingly turning toward mobile boarding passes, although they are used less often by leisure travelers that may not be as familiar with the technology.
However, according to airline information technology firm SITA, 53 percent of airlines are already integrating mobile boarding passes within their smartphone and tablet applications. The number is projected to reach 91 percent by 2017.
There may be an infrastructure challenge in ensuring that airlines worldwide agree to the new form of boarding passes, and also decide to allocate funds and investment in the venture.
The airline industry in the United States, Europe and Far East is seeing rapid adoption rates, although this means that the transition to contactless NFC will be delayed. Eventually, the industry may get to a point where tickets, identification materials and boarding passes will become entirely instinct, and all pertinent information will be stored on smartphones and read by NFC readers. |
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