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Social Media Live Streaming Apps to Explore

The online live streaming industry has experienced impressive growth over the years. For instance, it had a 99% year-over-year growth from April 2019 to April 2020. Now more than ever before, live video is important for brands and publishers. And we’ve seen many brands starting to add this content type to their marketing strategy in 2021, hosting virtual panels or conferences.To get more news about 39bet-đua ngựa-máy bắn cá-tỷ lệ nhà cái-kéo cầu tài xỉu-baccarat, you can visit official website.

If they want to expand their reach and increase the number of views, the best “recipe” is to stream a live video on social media. More than 3 billion people are active on social media platforms around the world, meaning that there is an opportunity to engage at least a portion of this audience and draw them to your brand.
It’s been proven that live videos perform better on social media than other posts. In fact, 82% of respondents say they would rather watch a live stream than go through a brand’s social media posts. This is probably because broadcasts are able to establish a more personal connection than any other medium. The speaker is right there and customers can ask them any question they want or watch an event in real-time.

So, if you want to engage your audience, going live on social media is the solution. Here are four most popular social media live streaming apps your brand should try out!
Facebook Live

Facebook remains one of the most widely used social media networks around the world, with almost 3 billion active users. That is why brands are rushing to develop their Facebook content strategy. In fact, there are more than 200 million small businesses relying on the app to promote their products or services.

Apart from traditional posts, Facebook offers a live feature to brands looking to give a behind-the-scenes tour of their company or simply broadcast a product launch. According to numerous reports, the feature is quite popular among Facebook users, making this platform one of the best social media live streaming apps.
Instagram Live

As 2020 came to a close, Instagram had more than one billion users around the world. This was a massive milestone for the app that proves its staying power. Instagram isn’t going anywhere, and it is high time your business joins the platform and leverage its features to raise brand awareness and expand reach!

As an app, Instagram is a perfect choice for businesses. You can create a fun Boomerang, post Instagram Stories that will disappear in 24 hours, host video series on IGTV, or simply go live to engage your audience. This is already being done by 71% of US businesses using Instagram every day. This makes it one of the most popular social media live streaming apps out there!
LinkedIn Live

LinkedIn is a business-oriented social network that is quite popular among B2B companies. In fact, 74% of B2B marketers say that LinkedIn is the most effective social channel for their brand, according to one report.

Furthermore, LinkedIn is also a platform where B2B companies encounter the largest and most engaged audience. Therefore, live even streaming on LinkedIn is a sure-fire way of connecting with a broad network of professionals and increasing your brand’s visibility.
TikTok Live

TikTok has experienced a huge growth in the past few years, especially in 2020. The app now has almost 700 million monthly active users, trailing behind Instagram. Just to give you an idea of how “big” TikTok is compared to other apps, it took Instagram about five years from its launch to attract the same amount of monthly active users as TikTok did in under three years. Therefore, we had to include the platform with other social media live streaming apps!

Going live on TikTok is the perfect way to grow your audience. This feature enables you to share more of your brand through a long-form video. Additionally, it lets you connect with your customers in real-time. You can ask and answer questions, share valuable advice, reveal more information about your upcoming products, and engage with your followers on a whole other level.