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upamfva 24 กันยายน 2564 , 13:09:15
How to Brand Your Mobile Facebook Live Streams

Facebook Live is a great marketing tool for business owners of all stripes, including retail shops, fitness coaches, and service-based companies. With a mobile phone, a tripod, and some free apps, you can share live video with a branded image without the pressure of hosting a live show.To get more news about moonlive, you can visit official website.

A branded banner image has several benefits. First, it will grab attention in the news feed. Also, you can design the image to highlight your offer while the actual video demonstrates the value of your products. Even better, producing a Facebook live stream with a branded image doesn’t take a ton of your time and it can position your company as tech-savvy and cool.

For instance, a karate studio uses live video to show what an adult karate class is like. However, the owner can’t talk about an offer while leading a class, and making a direct sales pitch isn’t really the owner’s style. Instead, the image highlights his offer while the live video demonstrates the experience and value he offers as an instructor.With Facebook live video, you can even promote the replay to your target or ideal audience. For example, the karate studio used the video in an ad that targeted 35- to 55-year-old males who live in the immediate area.

#1: Create the Branded Image Overlay
Your image design needs to work well in the lower third of the screen. You can create a lower third in any image editing program such as Canva or Photoshop. For a horizontal video, create an image canvas that’s 1280 x 120 pixels, and set the resolution for 144 pixels per inch.
#2: Set Up the Switcher Go App for Live Video
The Switcher Go iOS app is a free tool that’s packed with features and allows you to overlay an image in the lower third of your live video. You can connect the app to Facebook Live and YouTube Live. (Although you can use the Switcher Studio video tools, you only need Switcher Go to add an image to a live video.)

When you first open Switcher Go, you’ll need to follow the on-screen instructions to set up the app. Then tap Facebook Live or YouTube Live to connect the app to your Facebook or YouTube account. (This article uses Facebook as an example.)
#3: Prepare Your Facebook Live Post in Switcher Go
When you prepare a Facebook live video in Switcher Go, you set up the Facebook post title and text that appear along with your live video. You may also want to set privacy and quality settings.

You can skip everything on the settings page, but if you’re streaming for a business, filling out these details is important to reaching and connecting with your audience. To begin, from the Stream To drop-down list, select the page, group, or event to which you want to live-stream. You can choose only the pages or groups for which you are an admin.
#4: Stream Your Live Video With a Branded Image
After you create the live-stream post, Switcher Go shows you the video interface. Before you actually go live, you can adjust some of the camera settings and add your banner image.

For instance, you can adjust the camera focus (blurred here so it’s easier to see the video controls) using the manual focus slider. Also, choose between the front- or rear-facing camera and mute or unmute the microphone.